Chalice

“Don’t Just Take, Give” is instax’s first-ever global brand platform. Through a very colorful, fun world, we have been able to carve out a distinct space for instax —in both the instant photography and lifestyle categories.

launched in 2019, don’t just take, give encourages gen z and millennials to be creatively generous. today, the platform lives across multiple product verticals, markets (with different levels of maturity), languages, and types of media — from traditional to digital/social, creator partnerships, and experiential.